Most People Like Fruit: the importance of data disaggregation.

I’m going to explain, using a fruit bowl, how we’re at risk of masking real problems — or worse, completely overlooking them — when we default to an aggregated view of data.

The fruit bowl

A bowl of fruit is put out in an office common area. At the end of the day, if there’s fruit left, it’s thrown out. The same fresh selection is put out the next morning. The fruit bowl…